Vendor Interview: Will Strohl, Co-owner @ Hotcakes Commerce

Hotcakes Commerce

This is an interview I have recorded with Will Strohl, Co-owner and Director Of Product Development at Hotcakes Commerce, an e-commerce solution for DNN. Will has a long history on the DNN ecosystem and being a leader at Hotcakes Commerce is one of many hats he wears in the DNN community.

During the interview we have mostly discussed about Hotcakes Commerce as well as the future of e-commerce and his many roles in the DNN space.

Interview Breakdown:

  • 0:00 - Introductions
  • 4:00 - The Team Behind Hotcakes Commerce
  • 7:45 - Hotcakes Origins
  • 10:00 - Solving the steep learning curve problem
  • 14:45 - Custom Implementations and Partners
  • 16:45 - Mobile Apps
  • 21:00 - Pricing Strategy
  • 25:45 - Market Strategy
  • 27:15 - Exposing DNN to new Audiences
  • 29:00 - Why no "Lite" version?
  • 30:45 - Demo
  • 36:15 - Showcase / / /
  • 41:15 - New Release Process
  • 43:00 - Getting Support for Hotcakes
  • 44:30 - Tips of how to pick a module
  • 47:30 - News Trends on Ecommerce
  • 49:45 - The Future of Hotcakes Commerce
  • 54:00 - Closing words
Leave your comment
7/28/2015 10:31 AM
Thank you for including us in your anniversary interview, Aderson. It was a pleasure to be a part of the great work you're doing! :)<br /><br />Everyone else:<br /><br />Be sure to pay extra special attention to the "Closing words" section.  
7/28/2015 11:57 AM
It is always great talking to you Will!
7/29/2015 12:01 PM
It seems both of you avoided mentioning the module Hot Cakes is based on or replaced. Is it a secret?
7/29/2015 12:05 PM
Great interview guys!
7/29/2015 12:13 PM
Thank you @<a href='' post-context='48' class='comment-context'>@PROdnn SUPPORT</a>!<br /><br />Not sure what you mean @<a href='' post-context='47' class='comment-context'>@THenrich</a>
7/29/2015 12:17 PM
<a href='' post-context='48' class='comment-context'>@PROdnn SUPPORT</a> Thanks!
7/29/2015 12:19 PM
<a href='' post-context='47' class='comment-context'>@THenrich</a> There's no secret here, but like any company, we'd definitely always prefer to focus on the benefits we can offer clients today and tomorrow, versus giving history lessons.  :)<br /><br />If you'd like to have a conversation about the history of Hotcakes Commerce, I'd love have it with you or anyone else.  Simply contact us at [email protected].  
7/29/2015 2:13 PM
<a href='' post-context='49' class='comment-context'>@Aderson Oliveira</a> Will was saying that Hot Cakes was based on an ecommerce module from 2004 and then was taken off the market and you thought it's a 2 year old module.. At least that;s what I understood from the conversation. and then I was expecting the name of it.. either Will saying what it was or you asking what it was. I was just curious and felt hanging. I have been around DNN for many years and have seen lots of modules come and go. Anyway.. it's not important.<br /><br />Thanks for the all the interviews.
7/29/2015 2:15 PM
<a href='' post-context='51' class='comment-context'>@Hotcakes Commerce</a> Just the name .. I wasn't expecting a history
7/29/2015 3:57 PM
<a href='' post-context='52' class='comment-context'>@THenrich</a> Thank for explaining! Now I get it :) I'm slow today (and always)