Make Your Store Stand Out

Make Your Store Stand Out

When you choose DNN for your eCommerce website, there are a lot of factors you need to consider. While it can be a little overwhelming at first, don’t be discouraged! DNN ranks highest in ease of use, whether you are a seasoned developer or a first-time merchant staring your own online store. Use this guide to help you make your store stand out.


The first thing your customers will see is the overall layout and design of your website. Whether you want a custom skin, or you find one you love out of the box, it is important to use one that has the look and feel you are trying to convey to anyone who visits your website. Customers will begin to associate with your brand if your website has a consistent design scheme.

Your Home Page

While the skin you choose is important, don’t forget about the landing page of your website-- or your “Home Page.” Because this is the first page many potential customers will see, DNN makes it easy to jazz up. You can pick from a multitude of home page slider modules, social media feed modules and blog plug-ins. Utilizing options like these are crucial in setting your website above the rest.


In this day and age, a significant amount of your web traffic could very well be mobile users. “Nearly two-thirds (63%) of cell phone owners now use their phone to go online, according to a new survey by the Pew Research Center’s Internet & American Life Project.” This is a careful consideration to make when considering all things website related. You will want to make sure that your skin is mobile friendly and shrinks down proportionately on smartphones and tablets. Also, when finding modules on the DNN store, you should always make sure the modules are workable across all smartphone platforms.

Choosing Your Module

The significance of choosing the right  module for your eCommerce store cannot be overstated. While there are plenty of options for DNN, you want to make sure you are selecting the right software for you and your website. Not every module will be a good fit. Some things you may want to take into consideration are features that you need and what integrated payment gateways you might use. Take some time to think about merchant accounts and payment gateways. Some modules have hosting packages and others do not. The most important thing in selecting a module for your online store is utilizing a free trial. Here at Smith Consulting, we always encourage a “fly before you buy” mentality because there is no sense in purchasing software you won’t be able to use.

Applying It

When you start adding these elements up, it shows how many pieces of a puzzle can come together to make one really attractive and functional website. We encourage you to try out SmithCart or our hosting and let us know what you think. We offer free 15 day free trials for all of our modules. Whether you are just starting out, or looking to revamp your existing site, with DNN it can be easy to make your store stand out.

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5/15/2014 12:55 PM
Great job with this article... We couldn't agree more with this advice. :)