Easy to set up and get started. I'm no programmer nad I'm no expert with DNN and I had no trouble setting it up. Getting the ads to show on non-DNN sites was as easy as can be. The flexiblity will allows room for growth too. INCREDIBLE customer service. When I asked a question before I purchased, I had a quick, thorough response. When I asked wanted to reset my clicks to zero after testing, Aaron supplied me with a script to do it.