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Hotcakes Commerce provides an exceptional merchant experience with world-class content management on a fully-featured e-commerce platform that scales to your business’s needs.
Every year, it’s the same wonderful pattern of excitement
and stress that we love to hate. We
decorate our houses, offices, and trees.
We go to company holiday parties.
We make plans to see (or not see) family and friends. We decide what our budgets are and buy
presents. Every year, one of these seems
to be shifting dramatically. Next year,
will you be ready?
Some people did their normal thing of shopping early either
in person or online during the Thanksgiving holiday weekend. Did you participate in Black Friday or Cyber
Monday? If you did, you might have been
one of the people that helped
retailers like IBM, Adobe, and others increase sales up to 32% higher than the same day last year. In fact, on Thanksgiving Day alone, e-commerce sales went over $1 billion, and
overall during Q3 Williams-Somona sold more online than in their brick and mortar stores, for the first time ever.
It wasn’t all good news though. Larger retailers such as Staples and Rue La
La saw their sites begin to slow down early in the morning, while
others like Best Buy surprisingly were down altogether.
They simply were not ready for the traffic that was
brought in by their marketing departments - but there’s more than one side to why.
Probably the most interesting statistics about the
Thanksgiving, Black Friday, and Cyber Monday online sales was in mobile. Many e-retailers reported that as much as a
third of their online sales came from mobile devices, but
more than 66% of the time customers are spending on e-commerce sites is using mobile devices. Walmart alone says that over 70% of their website traffic came from mobile devices!
Yeah… Remember that marketing line you keep hearing about
when mobile is expected to topple desktop? If you sell online, it’s already here. Are you ready for it?
Everyone has been hearing the same warning for years
now. Mobile first. Make sure your customers can have a great
experience using a mobile phone. Even
we told you last year. Yada, yada, yada…
We took this issue seriously from day one. This is why you can already provide an
exceptional experience to your customers today if you’re using Hotcakes
Commerce. Every single view a customer
will see comes out-of-the-box responsive - that’s fancy techie talk for: your
customers can shop from end to end using their phone or tablet without your
designers and developers lifting a finger.
If you haven’t heard it already, we believe that e-commerce
should be easier… For EVERYONE!
If you’re in the holiday spirit, I hope that you’re ready
for us to let you know one more great fact about this year’s season of giving… For the rest of the month, you can purchase
Hotcakes Commerce for a whopping
20% off of the standard retail price by using coupon code HOLIDAY2014 during checkout. This is our way of thanking you all for
helping us have an amazing year in 2014.
Hurry… Get your licenses now and
save. Click the banner below!
This blog entry is cross-posted from our e-commerce website.